Vital Strategies’ systematic digital media monitoring system, the Tobacco Enforcement and Reporting Movement (TERM), collected and analyzed three months of data on online e-cigarette marketing in three countries: India, Indonesia and Mexico.
This fact sheet summarizes data from India based on TERM’s study published in the journal Frontiers in Public Health. It can be used by tobacco control stakeholders to inform policy and advocacy efforts. For additional detail, please refer to the full study article
or our brief
that summarizes its findings.