TERM tracks and analyzes tobacco marketing using news and social media listening,
and packages findings into easy-to-read reports that are available for governments, tobacco control advocates,
researchers, journalists and other stakeholders. This includes:
Situation reports, which summarize months of data collected through TERM and are released on an ongoing basis in India, Indonesia and Mexico;
Issue briefs that analyze trends identified in TERM data, offering a deeper dive into key tobacco control topics; and
Articles in peer-reviewed publications that contribute to the science on digital tobacco marketing
TERM by Vital Strategies is a first-of-its-kind tool that monitors and reports cases of online tobacco marketing to support the introduction, strengthening and enforcement of tobacco control policies.