TERM

Tobacco Enforcement and Reporting Movement

About TERM

Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) is a digital media monitoring system that tracks tobacco marketing online on social media platforms and news sites. TERM is currently operating in India, Indonesia and Mexico.

Situation Reports

Situation reports summarize months of data collected through TERM in India, Indonesia and Mexico. Reports are released on an ongoing basis.

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India Situation Report: April - May 2024 (English)
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Indonesia Situation Report: January - May 2024 (Bahasa Indonesia)
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Indonesia Situation Report: January - May 2024 (English)
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Future of tobacco marketing: the metaverse, NFTs and the next generation of the internet
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India Situation Report: January - March 2024 (English)
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Indonesia Situation Report: May - August 2023 (Bahasa Indonesia)
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Indonesia Situation Report: May - August 2023 (English)
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Mexico Situation Report: April - July 2023 (English)
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India Situation Report: April - July 2023 (English)
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Indonesia Situation Report: March - April 2023 (Bahasa)
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Issue Briefs

Issue briefs analyze trends identified in TERM data, offering a deeper dive into key tobacco control topics.

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The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More.

Explainer: The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More

Tobacco Marketing and Football: A Losing Game

The 2022 FIFA World Cup and Tobacco Marketing on Social Media in Indonesia, India, and Mexico

Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico

Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico

Hidden in Plain Sight: Surrogate Marketing of Tobacco Products on Social Media in India

Hidden in Plain Sight: Surrogate Marketing of Tobacco Products on Social Media in India

Vape Tricks in Indonesia: How e-cigarette companies use social media to hook youth

E-cigarettes are on the rise in Indonesia, which is projected to soon be Southeast Asia’s largest market.

Selling Death on Social Media: How bidis are reaching consumers online

India's unregulated bidi industry is exploiting the rapid growth of social media to market and sell its products to consumers.

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