TERM

Tobacco Enforcement and Reporting Movement

About TERM

Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) is a digital media monitoring system that tracks tobacco marketing online on social media platforms and news sites. TERM is currently operating in India, Indonesia and Mexico.

Situation Reports

Situation reports summarize months of data collected through TERM in India, Indonesia and Mexico. Reports are released on an ongoing basis.

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Online Marketing of Tobacco Products: India - December 2022-March 2023 (English)
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Online Marketing of Tobacco Products: Indonesia - January - February 2023 (English Version)
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Online Marketing of Tobacco Products: Indonesia - September - December 2022 (English Version)
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Online Marketing of Tobacco Products: Indonesia - May - August 2022 (English Version)
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Online Marketing of Tobacco Products: India - August - September 2022 (English Version)
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Online Marketing of Tobacco Products: Mexico - August - September 2022 (Spanish Version)
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Online Marketing of Tobacco Products: Mexico - August - September 2022 (English Version)
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Online Marketing of Tobacco Products: Indonesia - March & April 2022 (Indonesia Version)
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Online Marketing of Tobacco Products: Indonesia - March & April 2022 (English Version)
See report
Online Marketing of Tobacco Products: Indonesia - January & February 2022 (Bahasa Version)
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Issue Briefs

Issue briefs analyze trends identified in TERM data, offering a deeper dive into key tobacco control topics.

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Tobacco Marketing and Football: A Losing Game

The 2022 FIFA World Cup and Tobacco Marketing on Social Media in Indonesia, India, and Mexico

Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico

Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico

Hidden in Plain Sight: Surrogate Marketing of Tobacco Products on Social Media in India

Hidden in Plain Sight: Surrogate Marketing of Tobacco Products on Social Media in India

Vape Tricks in Indonesia: How e-cigarette companies use social media to hook youth

E-cigarettes are on the rise in Indonesia, which is projected to soon be Southeast Asia’s largest market.

Selling Death on Social Media: How bidis are reaching consumers online

India's unregulated bidi industry is exploiting the rapid growth of social media to market and sell its products to consumers.

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