Significant challenges persist in advancing tobacco control measures among the 182 signatories to WHO’s Framework Convention on Tobacco Control (FCTC). To counteract the tobacco industry, Vital Strategies launched a digital monitoring system, the Tobacco Enforcement Reporting Movement (TERM), that provides continuous, real-time data on tobacco marketing to governments, multilateral, the media, and tobacco control advocates.
TERM issues monthly situation reports on the scale and extent of tobacco marketing and also produces focused briefs on issues such as bidi marketing and e-cigarettes. Initially launched in India, TERM has expanded to Indonesia and Mexico.
For more details, read our blog in Tobacco Control published in May 2022.