Why TERM?
Exposure to tobacco marketing increases tobacco use, and youth are particularly susceptible.
Article 13
of the World Health Organization’s Framework Convention on Tobacco Control
recommends comprehensively banning tobacco advertising, promotion and sponsorship (TAPS).
However, the internet offers new avenues for tobacco to be promoted directly to consumers
with less oversight than other media channels—providing a significant challenge
to curbing tobacco advertising globally.
Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) is a digital media monitoring system
that provides evidence of tobacco marketing on social media platforms and news sites.
Vital Strategies collects and analyzes data on the volume and type of tobacco marketing,
which is then presented through situation reports and in-depth special reports on emerging issues.
These reports provide governments, advocates and key stakeholders with critical data that
can be used to inform tobacco control policymaking, particularly laws on tobacco advertising,
promotion and sponsorship. TERM is currently operating in India, Indonesia and Mexico.
