As people have shifted to using digital media, marketers of unhealthy products like tobacco have followed. This short explainer document summarizes a report from Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) that uncovers the latest tobacco marketing tactics online, from advergaming to influencer promotions. It also looks at the next frontier of tobacco marketing, particularly what technological innovations like the metaverse may bring, and offers recommendations to get ahead of these developments.
