Press

The tobacco industry is using Facebook to facilitate bidi sales, openly leveraging social media platforms to advertise harmful products, in violation of India’s tobacco control legislation, says a study.
Bidi & tobacco companies use social media platforms to advertise and up sales
13 November 2021 In Press Mentions
Vital Strategies, a public health group, has documented 271 instances of direct, and 73 instances of indirect marketing that linked the product to lifestyle or festivals
Indian tobacco sellers use FB to bypass restrictions and sell bidis
12 November 2021 In Press Mentions
The report, “Selling Death on Social Media: How Bidis Are Reaching Consumers Online” details digital media monitoring data with 344 instances of bidi marketing on social media between December 2020 and August 2021, almost exclusively through Facebook (98%).
Tobacco industry using Facebook to skirt marketing regulations, facilitate Bidi sales in India
11 November 2021 In Press Mentions
A report details 344 instances of bidi marketing on social media between December 2020 and August 2021, almost exclusively through Facebook (98%)
Bidi makers on Facebook: health org cries 'violation'
10 November 2021 In Press Mentions
a new digital platform the Tobacco Enforcement and Reporting Movement (TERM) from global health organization Vital Strategies has been launched to provide a digital tool to regularly monitor and track tobacco marketing via online conversations, news, social media and media coverage.
Vital Strategies launches digital crowdsourcing tool to monitor tobacco marketing in India
23 July 2021 In Press Mentions
TERM platform exposes ads targeting youth, skirting of advertising, promotions and sponsorship restrictions
Vital Strategies Launches First-of-Its-Kind Digital Crowdsourcing Tool to Monitor Tobacco Marketing in India
22 July 2021 In Press Mentions
Tags
youth marketing e-cigarettes tobacco marketing
Sign up to receive our reports and other TERM updates