TERM

Tobacco Enforcement and Reporting Movement

About TERM

Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) is a digital media monitoring system that tracks tobacco marketing online on social media platforms and news sites. TERM is currently operating in India, Indonesia and Mexico.

Situation Reports

Situation reports summarize months of data collected through TERM in India, Indonesia and Mexico. Reports are released on an ongoing basis.

Issue Briefs

Issue briefs analyze trends identified in TERM data, offering a deeper dive into key tobacco control topics.